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Buyer Persona Development

    What can buyer personas do for my business?

    Buyer personas are models of customers informed by a company’s current customer base and the people that the company wants to be selling to. Buyer personas include demographic information about customers as well as their needs and pain points when it comes to your company’s product or services. By having buyer personas, a company can create content to address the needs of their ideal customers and better market to them.

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