Case Studies

What Do I Need In An effective Case Study?

You want all of your customers to succeed, but some really shine. Creating case studies about your work with these customers can help some of your leads who are on the fence make a decision.

Case studies should explain three things clearly:

• The Problem your customer had
• The Solution you and your customer determined
• The Results that prove your solution was effective

Case studies don't need to be long or packed with detail and data points to be effective. A simple explanation of what your customer was struggling with, how you worked together to solve it with your products or services, and a few easily digestible data points to illustrate the improvement gives your decision-stage leads what they need see if your solution is right for them.