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Content Syndication

How can I utilize content performing well on our website to direct more traffic to my partners?

When you have a great piece of content, you can recycle it in your favor. Utilize content syndication to build backlinks to your website (great for your SEO) and give partners more lead generation opportunities with a piece you know they’ll see results with.

Why Content Syndication Works

When a piece of content on your website, like a video, whitepaper, blog post, or podcast, is performing well, sharing that wealth with your partners can come in more forms than lead distribution. Share that asset with partners to put on their website so they can generate leads on their own. Linking the content back to your site also builds domain authority and boosts your site’s ability to rank well on search engines.

 

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