Everyone loves winning prizes, but when it comes to partner incentive programs, the rewards have to be worth the work to get them. And while cash bonuses are nice—partners might feel more incentivized by rewards like marketing material support, discounts on future orders, or even exclusive sales rights to a product line for being a top partner.
Avoid setting the bar too high and make sure your incentives and rewards are attainable by measuring partner activity in your partner portal. Track partner averages and create leaderboards so you can build incentive programs that encourage partners to reach a little higher instead of putting rewards entirely out of their reach.
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