How Can an Inbound Marketing Strategy help my business?
Inbound marketing is a methodology that focuses on marketing tactics that respond to how consumers interact online. Created by HubSpot co-founders Brian Halligan and Dharmesh Shah, inbound marketing is meant to draw potential customers to your company’s website by providing timely, relevant, optimized content that meets the ideal buyer’s needs.
Inbound marketing revolves around offering consumers something of value that leaves them educated and ready to make smart decisions about their purchases. In the past, marketing relied on "outbound" tactics that interrupted consumers from their daily activities. Additionally, more complex industries, like those in B2B, had consumers talking to sales representatives just to learn about solutions. Nowadays, consumers want to do research on their own at the time they decide—which is the role of inbound marketing.
Learn more about inbound marketing in our blog post here