A pop up form is a short form on your website that appears as a pop up on the current page. Oftentimes, forms appear on separate landing pages. When a site visitor clicks on a CTA that takes them to a pop up form, the form “pops up” without taking them to a separate page. The pop up can also be closed if the visitor decides not to complete the form.
Pop up forms are useful for places on your website that may have many forms, like a gated resource library, or for simple forms, like a name and email to subscribe to a blog or newsletter.
Pop up forms are helpful when the form doesn’t necessarily justify a separate page, such as collecting someone’s name and email to subscribe to blog updates. The site visitor can complete the form and go right back to your website without leaving the page.
Pop up forms are also helpful for content libraries. Many, if not all, the resources in a content library on your website will be gated. Since the form to download a resource is usually only a couple fields, a pop up form can be used to avoid extra landing pages.