How does ManoByte execute a Sales and Marketing Campaign?

Our process is designed to drive results with a comprehensive strategy and a solid foundation to set revenue growth in motion.


In the Discovery Phase, we set out to learn about your business, products, processes, distribution network, and customers so we can become an extension of your team. Understanding the inner workings of your business and sales process helps us develop a plan that’s unique for your growth goals.

During this phase, we’ll have a project kickoff meeting with our team and yours to discuss the major goals and finer details of your project. We’ll dive into research through your existing content, such as your website, brand guide, and social media presence. We’ll also walk through your existing processes with you, such as your sales and partner recruitment processes, to understand how your distribution network is currently working.


The Strategy Phase is about taking the information we gathered in the Discovery Phase and turning it into an actionable plan. In this phase, we focus on identifying roadblocks and gaps to smooth out processes, from attracting partners to setting up valuable incentives.

This phase is where we build the framework that informs everything we do. We’ll develop a content strategy to market to, for, with, and through your distributors and contractors. We’ll restructure recruitment, sales, and incentive processes to address concerns and work toward business goals.

Foundation Development

Here is where we begin implementing the tools needed to jumpstart growth. We’ll set up any new technology platforms or clean up and organize your existing platforms, and then we’ll put the strategy pieces into place to make the most of your technology investment.


Technology adoption can be a huge barrier to success. That’s why we make sure everyone who needs to use any new or altered platforms gets the training they need—this includes your partners! During the Education Phase, we’ll host training sessions in person or over a call to show your team how to use new platforms or processes.

Investing in new technology without investing in training for your team and distribution network is a costly mistake when the tech isn’t adopted and ultimately abandoned. We want your business to thrive, so we train your team and your partners how to use new platforms and increase adoption—and growth meaningfully.

Campaign Execution

In the Execution Phase, we develop the content pieces for your campaigns and add them to your HubSpot portal. This is also where we begin the nitty-gritty reporting to go over with you at monthly and quarterly meetings.

All campaigns and the content within them go through a review process with you, and we’ll make adjustments as needed to make sure all your campaigns are exactly how they should be to represent your brand. 

Project Management

Expertise is just the beginning. Timely communication and relevant reporting are built into our process, too. At ManoByte, we use the project management application, Teamwork. When we begin working with you, we’ll send you an invitation to Teamwork and a short tutorial video on how we use the application. Within Teamwork, you’ll be able to see a detailed list of tasks assigned to each of our team members that make up the pieces of your project and outline recurring tasks for reporting and content creation.

The most important aspect of Teamwork is communication. We’ll post any questions or updates for you in Teamwork, and we ask you to respond and post your own questions for us in Teamwork as well. This keeps all our communication organized and in one place so everyone is on the same page and no information gets lost in an email string.