A clearly defined and well-structured sales process can ensure your sales team is on the same page with how your business moves prospects in the direction of a sale. A sales process that's utilizing automation can help you identify where your prospects are in the buyer's journey so you can provide them with the right information to move them closer to a purchase.
Different industries have different sales processes; that’s why we recommend the HubSpot Sales Hub. This software lets you create a customized process that’s just right for your business. Import contacts into the CRM, and Sales Hub can show you who’s opening emails, what links they’re clicking on, and what web pages they’re visiting on your site so you know exactly what your prospects want to know.