Social media optimization is strategically using social media profiles in order to grow the online presence of a business or organization. You can use social media optimization to help build brand awareness, announce new products or services, and interact directly with customers.
72% of adults in the United States use at least one social media site, according to Pew Research Center. Social media, which now includes YouTube, is where your customers are no matter what your products are and whether your business is B2C or B2B. Social media profiles are also free for businesses to create, and most offer on-platform pay-per-click advertising with advanced targeting features. Social media is one of the most powerful and cost effective digital tools when you have the right strategy behind it.
Top Social Media Platforms: